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Top-to-Bottom Techniques for Keeping Your Best Customers In-House and Happy--and Away from Your Competition Strategic accounts are your firm's lifeblood; they play a critical role in its success or failure. "The Seven Keys to Managing Strategic Accounts is filled with best practices and examples of how to intelligently manage key interactions and relationships with these vital accounts--for greater loyalty, higher profitability, and consistent competitive advantage. Let this hands-on guidebook's compelling case studies and examples help you to: Create firm-wide alignment and commitment to meeting the needs and expectations of strategic accounts Develop multi-level relationships within these accounts, from line managers to upper executives Continually quantify and communicate the value delivered to--and received from--strategic accounts Your firm's strategic accounts are its most valuable customers. Discover how today's marketing leaders are designing and implementing cost-effective, results-oriented strategic account programs, and how you can follow their lead, in "The Seven Keys to Managing Strategic Accounts. Praise for "The Seven Keys to Managing Strategic Accounts: "This book tells it right...there is no magic pill for handling strategic accounts. The author's seven keys, however, are spot on for ensuring strategic account management success."--Tom VanHootegem, Director, National Account Program, Boise Office Solutions "Although all customers are important, there are certain customers you cannot afford to ignore or live without..."--From the Preface Strategic accounts are your firm's most significant accounts. Chances are they are also your most imperiled. Why?Because as your customer service employees work overtime tending to your most demanding accounts, and as your sales force works overtime searching for new business, your strategic accounts may begin to feel overlooked.

"Accounting for Non-Specialists provides an accessible and easy to follow introduction to accounting for non-accounting students. The book is aimed at students taking introductory accounting courses on business, social science and science degree programmes. Although targeted primarily at non-specialist students, it should also be of interest to more specialist students such as first year undergraduates in accounting and MBA students. This introductory text provides students with a clear understanding of the theory and practice of financial and management accounting. The text blends theory and practice by stressing the underlying concepts and the real life context of accounting. FEATURES As well as a thorough treatment of core material on financial and management accounting, coverage is provided of other important topics such as the regulatory framework, corporate governance, creative accounting, international accounting and strategic management accounting. The book has a lively presentational style with a two-colour text, quotations, soundbites and cartoons. Extracts from newspapers, journals, and company reports provide a real life context. A comprehensive chapter on the interpretation of accounts provides students with a clear insight into understanding business. There is good coverage of the national and international aspects of accounting. Numerous worked examples are provided throughout the text to illustrate key issues and concepts. A great variety of end of chapter questions and answers are provided. A website contains supplementary materials for lecturers and students. NOTE The primary audience for this book is the UK, however it also contains references to, andincludes a chapter on international accounting.

Current account - The term current account usually refers to the current account of the balance of payments (BOP) and contains the import and export items of goods and services as well as transfer payments including net investment income. The current account is often presented alongside the capital account and financial account of the BOP which contains data about short and long-term capital flows.

Education Savings Account - An Education Savings Account, also known as a Coverdell Education Savings account, an ESA, or a Coverdell account, is a tax advantaged investment account in the United States designed to encourage savings to cover future college education expenses.

Account aggregation - Account aggregation is a method that involves compiling information from different [bank account, credit card account, investment account etc.]s into a single place.

Automatic transfer service account - An automatic transfer service account is a deposit account that allows the transfer of funds from a savings account to a checking account in order to cover a check written or to maintain a minimum balance.

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